Sunday, August 24, 2014

MADHUSHALA BY HARI VANSH RAI BACHCHAN


Harivansh Rai Bachchan's glorious book Madhushala is a collection of mystically woven 135 quatrains. Madhushala, meaning ‘The House of Wine', includes brilliant compilation of ballads that portray the various dimensions of life with the use of words like wine (madhu), house of wine (madhushala) and cup-bearer (saaki). The quatrain style of writing could be compared with the Urdu style ‘Ruba'i and has been inspired by Omar Khayyam's literary piece ‘Ruba'iyat'. The poems voice about the facets of human life like love, greed, anguish and resentment. As a reader proceeds with each page of the book, he/she gets to know the beautiful ways in which wine has been used as a metaphor to convey the prismatic reflection of life. Bachchan also openly spoke about the blind way of living in society and the sorrow it brings to the life of a common man. Through Madhushala, Bachchan touches one or the other sensitive aspects of every single person's life. Madhushala has been considered a must read for those who are in quest for the best Hindi poems. The book was released as a trilogy, originally in 1935 and subsequently in the years 1936 and 1937 under the titles of Madhubala and Madhukalash respectively. The poems have been adopted for dramas and dances as well. The book is available from Rajpal, published in 2013 as a hardcover. Key Features The renowned patriotic music composer Jaideep also composed Madhushala' s verses. Phrases from the book have been delivered by famous Bollywood actor Amitabh Bachchan in his shows, interviews and many other media events.

AMAZON TAKES ON GOOGLE


Amazon isn't just the everything store, it's the everything company. It deals with more than just shipping out massive amounts of products — it sells tablets and phones, cloud computing services, books, and now it's diving in to advertising. ​While the company already offers up ads as part of an affiliate program called Amazon Associates, its new advertising platform is said to take on the likes of the ubiquitous, all-powerful Google AdWords. (Video via Google) ​Amazon's ad platform is called Amazon CPM Ads — at least for now. Multiple reports say the final service will be called Amazon Sponsored Links. CPM stands for "cost per thousand impressions,"which is ad-speak for how much you'll get paid for every thousand views of an advertisement. ​TechCrunch reports the service will include ads from Amazon itself "as well as other 'high-quality' advertisers." The outlet says Amazon appears to be testing the service right now, as only some of the company's affiliates have been invited to give it a try. It seems if anything can take on the likes of advertising incumbent Google, it's Amazon. ​ As an analyst quoted in The Wall Street Journal reminds us, Amazon certainly knows a thing or two about people's purchases. "Amazon could use the data it has about buying behavior to help make these ads much more effective. Marketers would love to have another viable option." And Fortune says this would really be a one-two punch to Google's bottom line, because "Amazon is one of Google's largest ad buyers." Amazon would be building up its own advertising platform, all the while undermining its largest competitor.

SECURITY ANALYSIS


Security Analysis: Sixth Edition, Foreword by Warren Buffett is one of the most significant books in the history of financial analysis. The theory on which this book is based, was subsequently called Value Investing. The book attempts to teach the investors a new approach to assess the business that lay behind security. This book contains many examples based on actual events to show the tendency of markets to undervalue some securities that don't seem to be favorable. It explains how this could help the savvy opportunists, if assessed rightly. It basically shows how an investor who is professionally trained can utilize the financial analysis of the corporation to determine the intrinsic value of a company. Security Analysis further explains how Graham's margin-of-safety principle can be used to make profit. It shows the investors how stocks can be bought when the market price is way below its original value and then earn good returns. The book also discusses the genesis of corporate finance and financial analysis. Security Analysis: Sixth Edition, Foreword by Warren Buffett was published on 25th November, 2008 and is available in hardcover. It includes a short introduction to the book by Warren Buffet who benefited immensely from this book.

Friday, August 15, 2014

Home-grown fictions outsell international bestsellers


The quick, pacy and low-priced reads by contemporary Indian authors have become a rage among the Ranchi youths. The book shop owners in the city admit that youngsters prefer a Chetan Bhagat and Ravindra Singh to a Richard Dawkins. Teenagers can relate to the love stories set in metropolitans. Reshma Kumari, a second year student of Ranchi Women's College said, "I love reading Ravindra Singh. The climax of his novel, 'I Too had a Love Story' put me to tears". Nonetheless, there are some who still swear by the foreign authors. Aryan (21) said, "I am buying a Nicolas Sparks book for my sister. I hope she appreciates my choice." S K Jaiswal, owner of an old book store in Tharpakna, said: "The social networking sites have destroyed the habit of reading. The writers usually come up with hackneyed story plots that have clicked with the audience in the past". Hindi translations of famous English novels are also popular here. Amish Tripathy's ?The Immortals of Meluha', translated to ?Meluha ke Mrityunjay' for the Hindi readers, have received good response. Shop owner of a book store at Firayalal chowk, Pradeep Burman said, "Approximately 800 to 1000 copies of home-grown love stories sell every month. The readership comprises youth ranging between 16 and 22". He added, "Few youngsters, however, look for motivational books as well." An MBA aspirant, Aman Dev said, "Most of the stories have associated plots and one gets tired of reading them after a certain point of time. The frenzy is common among the first generation English readers". Chetan Bhagat stories harp on similar storylines but as long as his book makes money, he gets to rule the market, he added. The international bestsellers, mostly non-fictions, are still missing from the book shop racks. The National Book Trust (NBT) organizes book fairs every year but not much is done to develop reading habits among the youths of the city.