There is a paradigm in the universe that is the kernel for the success of people in their lives. This paradigm is hidden and has been known only to very few historically exceptional people. The elements of the paradigm are visible only in bits and pieces to the majority of the human beings. What if the unkempt paradigm is clearly compacted and present to the world? What if the 'secret' is revealed? Rhonda Byrne, the author of the book, the Secret, presents such an ultimate secret which will unveil the formula for a successful life. The Secret is a self-help book which relies on the dogma that the universe is governed by a law called the law of attraction. According to the law of attraction, one attracts what one focuses on primarily. If a person spends his/her life focusing on positive thoughts, then the person will supposedly attract positive energy and positive results; the same is the case with attracting negative energy. This belief is based on the idea that both people and their ideas are made up of energy and thus one can influence the other upon will and exercise one's wishes and obtain happiness in life. The book intends to render its readers a way to attain their ambitions in life and be successful. A detailed expansion on the idea of law of attraction is written to help everyone reading the book. The book is published in hardcover and is a 1st edition (2006).