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Amazon isn't just the everything store, it's the everything company. It deals with more than just shipping out massive amounts of products — it sells tablets and phones, cloud computing services, books, and now it's diving in to advertising. ​While the company already offers up ads as part of an affiliate program called Amazon Associates, its new advertising platform is said to take on the likes of the ubiquitous, all-powerful Google AdWords. (Video via Google) ​Amazon's ad platform is called Amazon CPM Ads — at least for now. Multiple reports say the final service will be called Amazon Sponsored Links. CPM stands for "cost per thousand impressions,"which is ad-speak for how much you'll get paid for every thousand views of an advertisement. ​TechCrunch reports the service will include ads from Amazon itself "as well as other 'high-quality' advertisers." The outlet says Amazon appears to be testing the service right now, as only some o

The quick, pacy and low-priced reads by contemporary Indian authors have become a rage among the Ranchi youths. The book shop owners in the city admit that youngsters prefer a Chetan Bhagat and Ravindra Singh to a Richard Dawkins. Teenagers can relate to the love stories set in metropolitans. Reshma Kumari, a second year student of Ranchi Women's College said, "I love reading Ravindra Singh. The climax of his novel, 'I Too had a Love Story' put me to tears". Nonetheless, there are some who still swear by the foreign authors. Aryan (21) said, "I am buying a Nicolas Sparks book for my sister. I hope she appreciates my choice." S K Jaiswal, owner of an old book store in Tharpakna, said: "The social networking sites have destroyed the habit of reading. The writers usually come up with hackneyed story plots that have clicked with the audience in the past". Hindi translations of famous English novels are also popular here. Amish Tripathy's

Get it here   In 2004 Sanjaya Baru left a successful career as chief editor of the  Financial Express  to join Prime Minister Manmohan Singh as his media adviser in UPA 1. Singh offered him the job with the words, ‘Sitting here, I know I will be isolated from the outside world. I want you to be my eyes and ears. Tell me what you think I should know, without fear or favour.’ The Accidental Prime Minister  is Baru’s account of what it was like to ‘manage’ public opinion for Singh while giving us a riveting look at Indian politics as it happened behind the scenes. As Singh’s spin doctor and trusted aide for four years, Baru observed up close Singh’s often troubled relations with his ministers, his cautious equation with Sonia Gandhi and how he handled the big crises from managing the Left to pushing through the nuclear deal. In this book he tells all and draws for the first time a revelatory picture of what it was like for Singh to work in a government that had two centres of power. In