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Sunday, August 24, 2014

MADHUSHALA BY HARI VANSH RAI BACHCHAN


Harivansh Rai Bachchan's glorious book Madhushala is a collection of mystically woven 135 quatrains. Madhushala, meaning ‘The House of Wine', includes brilliant compilation of ballads that portray the various dimensions of life with the use of words like wine (madhu), house of wine (madhushala) and cup-bearer (saaki). The quatrain style of writing could be compared with the Urdu style ‘Ruba'i and has been inspired by Omar Khayyam's literary piece ‘Ruba'iyat'. The poems voice about the facets of human life like love, greed, anguish and resentment. As a reader proceeds with each page of the book, he/she gets to know the beautiful ways in which wine has been used as a metaphor to convey the prismatic reflection of life. Bachchan also openly spoke about the blind way of living in society and the sorrow it brings to the life of a common man. Through Madhushala, Bachchan touches one or the other sensitive aspects of every single person's life. Madhushala has been considered a must read for those who are in quest for the best Hindi poems. The book was released as a trilogy, originally in 1935 and subsequently in the years 1936 and 1937 under the titles of Madhubala and Madhukalash respectively. The poems have been adopted for dramas and dances as well. The book is available from Rajpal, published in 2013 as a hardcover. Key Features The renowned patriotic music composer Jaideep also composed Madhushala' s verses. Phrases from the book have been delivered by famous Bollywood actor Amitabh Bachchan in his shows, interviews and many other media events.

AMAZON TAKES ON GOOGLE


Amazon isn't just the everything store, it's the everything company. It deals with more than just shipping out massive amounts of products — it sells tablets and phones, cloud computing services, books, and now it's diving in to advertising. ​While the company already offers up ads as part of an affiliate program called Amazon Associates, its new advertising platform is said to take on the likes of the ubiquitous, all-powerful Google AdWords. (Video via Google) ​Amazon's ad platform is called Amazon CPM Ads — at least for now. Multiple reports say the final service will be called Amazon Sponsored Links. CPM stands for "cost per thousand impressions,"which is ad-speak for how much you'll get paid for every thousand views of an advertisement. ​TechCrunch reports the service will include ads from Amazon itself "as well as other 'high-quality' advertisers." The outlet says Amazon appears to be testing the service right now, as only some of the company's affiliates have been invited to give it a try. It seems if anything can take on the likes of advertising incumbent Google, it's Amazon. ​ As an analyst quoted in The Wall Street Journal reminds us, Amazon certainly knows a thing or two about people's purchases. "Amazon could use the data it has about buying behavior to help make these ads much more effective. Marketers would love to have another viable option." And Fortune says this would really be a one-two punch to Google's bottom line, because "Amazon is one of Google's largest ad buyers." Amazon would be building up its own advertising platform, all the while undermining its largest competitor.