Man's search for Meaning

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A prominent Viennese psychiatrist before the war, Viktor Frankl was uniquely able to observe the way that both he and others in Auschwitz coped (or didn't) with the experience. He noticed that it was the men who comforted others and who gave away their last piece of bread who survived the longest - and who offered proof that everything can be taken away from us except the ability to choose our attitude in any given set of circumstances.

The sort of person the concentration camp prisoner became was the result of an inner decision and not of camp influences alone. Frankl came to believe man's deepest desire is to search for meaning and purpose. This outstanding work offers us all a way to transcend suffering and find significance in the art of living.

THE MAN

 

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The time is 1964. The place is the Cabinet Room of the White House. An unexpected accident and the law of succession have just made Douglass Dilman the first black President of the United States.

This is the theme of what was surely one of the most provocative novels of the 1960s. It takes the reader into the storm center of the presidency, where Dilman, until now an almost unknown senator, must bear the weight of three burdens: his office, his race, and his private life.

From beginning to end, The Man is a novel of swift and tremendous drama, as President Dilman attempts to uphold his oath in the face of international crises, domestic dissension, violence, scandal, and ferocious hostility. Push comes to shove in a breathtaking climax, played out in the full glare of publicity, when the Senate of the United States meets for the first time in one hundred years to impeach the President.

AMAZON TAKES ON GOOGLE

Amazon isn't just the everything store, it's the everything company. It deals with more than just shipping out massive amounts of products — it sells tablets and phones, cloud computing services, books, and now it's diving in to advertising. ​While the company already offers up ads as part of an affiliate program called Amazon Associates, its new advertising platform is said to take on the likes of the ubiquitous, all-powerful Google AdWords. (Video via Google) ​Amazon's ad platform is called Amazon CPM Ads — at least for now. Multiple reports say the final service will be called Amazon Sponsored Links. CPM stands for "cost per thousand impressions,"which is ad-speak for how much you'll get paid for every thousand views of an advertisement. ​TechCrunch reports the service will include ads from Amazon itself "as well as other 'high-quality' advertisers." The outlet says Amazon appears to be testing the service right now, as only some of the company's affiliates have been invited to give it a try. It seems if anything can take on the likes of advertising incumbent Google, it's Amazon. ​ As an analyst quoted in The Wall Street Journal reminds us, Amazon certainly knows a thing or two about people's purchases. "Amazon could use the data it has about buying behavior to help make these ads much more effective. Marketers would love to have another viable option." And Fortune says this would really be a one-two punch to Google's bottom line, because "Amazon is one of Google's largest ad buyers." Amazon would be building up its own advertising platform, all the while undermining its largest competitor.